The color XG is a European, premium hair color line from Paul Mitchell.

It is a rich, permanent cream hair color brand blending cutting-edge technology with rich colors that are true to tone and resistant to fading. The brand blends fashion, color and technology for the modern woman of any age.

I was brought in to help work on the launch of the brand in 2013 and continued to develop and design all the collateral pieces, promotional color boxes, concept photoshoots for brand refresh as well as show graphics and environments.

As Senior Art Director of Professional Hair Color, I am responsible for maintaining brand integrity for the color XG across all platforms including print, media and environmental graphics.