NEURO by Paul Mitchell

Neuro is a brand of high-end tool and styling products for professional stylists. The brand’s origin began as precision instruments for creative stylists powered by cutting-edge technology and style. Successfully launching in 2012 with eight tools to include a flat iron, a blow dryer, diffuser, curling irons and rods. In 2017 the NEURO brand expanded to include a wet line to support the expanding tool collection.

To launch the wet line products, I designed two limited edition ‘Neuro Blue’ tools (Blow Dryer and Flat Iron) and packaging. I also designed a mini travel kit box which also served as a ‘TAKE HOME KIT’. This box was very successful in the salon by giving consumers the opportunity to to sample the new full line.